Friday, July 25, 2003

Tories clear election favourites?

The Tories are 3% ahead of Labour according to the latest YouGov poll.

Voters still think Blair would be the best PM, but those preferring him to IDS now down to 'only' +10%. The government's negative approval rating is now 37% (26 to 63%). The parties are level pegging (from a Tory lead of 2%) on economic competency.

I am still not sure about YouGov's polling techniques. It's not that online polling has inherent errors, it's more that they ask the same people the questions quite often (I don't know how often -- I presume they have a reasonably large pool from which to pick, and don't use all the answers each time). I wonder whether this rather tarnishes the representativeness of their sample.