Tabloids
The Independent goes tabloid. Well it remains as a broadsheet too, but if you want, as long as you live in Greater London, you can now have Britain's first ever 'quality' tabloid newspaper*.Being an 'early-adopter' or whather the marketing men say, I decided on your behalf to spend 60p on a copy today. I must say I am very impressed. It's smaller. You can't say it's not.
Indeed if The Guardian or Telegraph followed suit I would buy it every day. It's much more convenient on the tube. However, it's still the Independent and ...well Johann Hari is still Johann Hari. Even if you made the newsprint the size of Texas you would still come away from reading him thinking 'and they pay you for that?!'.
ps It also has an opinion poll showing Labour on 38%, the Tories on 29% and the Libs on 27%. The Libs really have made some ground. Hopefully we can do the same next week.
* This is not strictly true. In the early 1990s the Sunday Correspondent, a struglling middle-of-the-road newspaper went tabloid for a few weeks in a desperate attempt to survive. It didn't. The Independent is at pains to point out there are no similarities here with their newspaper.
posted by Matthew @ 9/30/2003 09:14:00 AM
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