What have I done?
The Times reports that the Tories have discovered two 'tribes' of voters who are going to win them the next election. One set are based in former mining and dock towns blah blah.The other are the
twenty-something members of the cool urban elite that marketers call “Urban Intelligence” and nicknamed Ben and Chloe
Furthermore:
Dr Fox is encouraged by the fact that Urban Intelligence have been the biggest growth group of those joining the party since Michael Howard took over, bringing the average age of new members down to 41. “They’re a very interesting group, economically conservative but socially liberal,” he said. “We know they’re more concerned about crime but less about Europe, and they worry about education rather than asylum and immigration.”
Now, I wouldn't, particularly in light of the fact that people who know me read this, like to describe myself as a member of the 'cool urban elite'. Let's stick to 'urban'. But what you and I know as a 'cool elite' clearly is not quite the same as what the Conservative Party does, and reading the description of these new Chloes and Bens:
Live: Inner areas of London
Who: No children, aged 25-34, lived in house for one yaer, graduate
Household income: £50,000 a year or more
Type of property: Privately rented
Holiday: Weekend mini-breaks booked on internet
Media: Internet
It does rather describe yours truly. Which leads to the rather worrying conclusion that I might have ruined the Conservative Party's election strategy.
Now it's true I joined before Michael Howard took over. But my third membership card and welcome letter arrived after he took over.
So Liam, listen carefully. Don't be too encouraged! The Bens and Chloes were just a blog joke. As for the former coal-miners called Lee...I'd do some blogsearching. In the meantime stick to canvassing the fox hunters!
posted by Matthew @ 12/18/2004 06:25:00 PM
Comments: 0
