Girls' drinks
There's a risk in posting about how consumer tastes are changing that you are describing how you are changing, not the wider world. We noticed this a few weeks back at a dinner party, where the general agreement that Marks & Spencer had a much more fashionable and youthful women's clothes section than a few years ago was followed by a general silence when we realised it might be that we were much older.It's risky, but nevertheless I am bravely going to claim that the era of higher and higher alcohol content in drinks might be drawing to a close. I haven't, I should admit, noticed this in wine, where the French are following the New World higher and higher. But in beer I think there is a trend, led by Becks Vier, and what I noticed tonight, Carling C2. As is slightly hinted at by their names, the former is 4% ABV and the latter 2% ABV. For readers who are still in the 1970s thinking that the Becks is pretty high, the standard Becks (and most lagers) is 5%, and the standard Carling is 4.1%.
I did buy the C2, though I haven't tried it yet. I don't have high hopes as the standard Carling is terrible, but then again perhaps it can't be much worse. Then again I quite like Becks 0% alcohol (particularly if you are driving or pregnant, as me and a friend were respectively last week when we agreed it was quite nice).
posted by Matthew @ 10/27/2006 07:17:00 PM
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