Online newspapers
The Guardian has the latest ABC audience numbers and they make interesting reading (I've had to estimate some of the figures):guardian.co.uk: 19,519,923 unique users
Mail Online:17,035,229
Times Online: 14,472,902
SUN online: 12,526,916
Online Telegaph: 12,283,835
The Guardian and the Mail have the best online websites, with the Times next, and then the Telegraph (although they are much better than they used to be) so it kind of makes sense. What I found more odd was the proportion who come from the UK or overseas:
Mail - 28% from UK (5m), 72% from abroad (12m)
Times - 34% from UK (5m), 66% from abroad (9m)
Telegraph - 40% from UK (5m), 60% from abroad (7.2m)
SUN - 40% from UK (5m), 60% from abroad (7.5m)
Guardian - 49% from UK (9m), 51% from abroad (10m)
Assuming the figures are right, then I suppose the large proportion of Times and Mail readers from abroad reflects expats in Spain and so on, unless the American readership is higher than I thought. And the Guardian's 9m unique readers in the UK is quite staggering given its limited circulation - I wonder what the details of that are?
Labels: Online newspapers
posted by Matthew @ 3/24/2008 03:32:00 PM
Comments: 5
